The beautiful confusion and the comets. Maria Grazia Chiuri rewrites Rome through fashion, memory, and cultural visions. by

by May 29, 2025

Rome is not a city. It is a field of forces.
A stratification of symbolic, aesthetic, and spiritual powers that have overwritten each other for millennia, inscribed into the very body of the city. Every gesture that takes place in Rome carries a specific weight. It is never just a fashion show. Never just a restoration. Never just a reopening.
Maria Grazia Chiuri knows this. And once again, she demonstrates it — with clarity and depth.

The Dior Cruise 2026 show, staged on May 27, 2025 at Villa Albani Torlonia, was an aesthetic and political declaration — not a simple presentation of a collection. In one of the most inaccessible locations of classical Rome, a site of archaeological idealism, Chiuri implanted her language: present bodies, evocative forms, considered materials, actors, artists, and intellectuals from across the globe. The garment becomes a document, the gesture becomes structure, fashion becomes memory in action.

The collection opens with a series of all-white looks that evoke the legendary Bal Blanc, the masked ball of Countess Mimì Pecci Blunt — an emblematic figure of Rome’s intellectual and international past, both cultured and worldly, a hostess between Paris, Rome, and New York, and patron of the Teatro della Cometa. Chiuri inherits her legacy and renews the gesture. She does not celebrate it — she reactivates it. Fashion becomes a medium for translating feminine, cultural, and symbolic genealogies.

Alongside the Pecci Blunt reference, the show constructs a cinematic palimpsest that brings an unexpected contemporary centrality to 1960s Rome. The title “La Bella Confusione” — suggested by Ennio Flaiano for 8½ and taken up in Francesco Piccolo’s book — becomes a narrative key for the entire operation. Chiuri evokes Visconti, Fellini, Claudia Cardinale — but she is the director of her own imaginary. This is fashion that does not quote — it incorporates.

Formal references flow seamlessly: medieval corsets, beaded vests, tuxedo jackets, sheer tulle, deconstructed trench coats, biker velvets. A mix that transcends effect and builds a grammar of body and time, one that refuses any historical linearity. The silhouettes belong not to an era, but to an idea of presence. Fashion as an active archive. As embodied document.

Yet the most powerful gesture did not unfold on the runway alone. The day before, a quiet aperitif at Villa Medici served as the silent prologue to the show — but it is in the reopening of the Teatro della Cometa that Chiuri delivered her most political act.

Closed for years, the theatre was brought back to life through a collective and personal endeavor: a family project alongside her daughter Rachele. The restoration, led by Fabio Tudisco, was not mere recovery — it was a cultural refoundation. The theatre has returned as a space for production, reflection, and encounter. A theatre that now functions as a device of language.

While the fashion system chases algorithms and virality, Maria Grazia Chiuri practices an aesthetics of responsibility. She doesn’t do storytelling. She constructs spatial narratives. She doesn’t seek the icon, but the relation. Villa Albani, Villa Medici, Teatro della Cometa: three coordinates, one geography.

A fashion that is not to be watched, but to be read. Not consumed, but traversed. Chiuri doesn’t just design clothes. She organizes meaning.

More stories by

Cristiano Seganfreddo